Cloudborn Fibers is a yarn brand that inspires people to create with luxurious fibers while supporting sustainability in the crafting industry.

This rebrand pays homage to where the fibers came from, Peru, and the natural thoughtfully-crafted fibers produced there. I worked with Nichelle Tesone, a talented graphic designer, who came to me with logo mockups and an idea. We worked together to bring this vision to life—which includes a logo suite, typography, color, packaging, art direction and overall tonality.

Along with refreshing this brand, I developed over 90+ colors of yarn. I wanted to create color stories that knitters and crocheters would be able to play and have fun with.